AI is not just reshuffling Google rankings. It’s reshaping online discoverability itself. Traditional search-engine optimization (SEO) got you here. It won’t keep you here. In this interactive workshop, you’ll learn how to navigate the endlessly changing AI SEO landscape without losing your mind. Explore what factors determine whether AI search engines will find you, and which of those factors AI engines love most. Discover the newest, hidden element being added to the large language models (LLMs—ChatGPT, Claude, Gemini, etc.) and how it impacts your content marketing practices. The goal isn’t to abandon traditional SEO. It’s to build the signals AI engines need to see that make your brand more credible everywhere discovery happens.